WSET courses are a proven success in terms of increasing wine sales and profits. Staff with greater product knowledge have the confidence to sell wines and up sell to customers, by encouraging them to try different wines. This investment in training in turn leads to a more motivated and enthusiastic team with higher staff retention rates.
Up selling is about customer confidence. Knowledgeable and engaged staff are happy to help customer find the perfect wine or spirit.
- Hotel du Vin saw an 11.9% increase in average beverage spend after training hotel staff with the WSET. “The guest experience has undoubtedly benefited as a result of the staff's knowledge and enthusiasm for wine.” Simon Maguire, General Manager
- Chef & Brewer trained 100 managers in the Level 1 Award and saw a 58% increase in bottle sales at their wine festival.
- Fullers trained 200 managed house staff in the Level 1 Award leading to a 3.4% increase in wine sales across the estate.
Improve Staff Motivation and Retention
The WSET courses provide UK and internationally recognised qualifications that are highly valued by staff looking to excel and further their career in the wine trade. ThirtyFifty's WSET courses provide a quality staff training program that can help you attract the top talent and retain your best people.
Arranging your staff training before or after a busy period can help enormously. If it is run before a busy period your staff will be ready to go but it's recommended that employees are contracted to work for you for an agreed minimum period of time after gaining their qualification so that you get the benefits of having invested in training. Arranging dates before or after a busy period can help ensure a stable workforce when you need them most.
By working with ThirtyFifty we can help you put in place a simple, effective and cost-efficient training plan that can help you recruit the best people. The best people always want to move forward. Staff training is a great way of attracting and retaining them. "A one off course is easily to implement but to gain the full benefits of staff retention it is best to do it as part of a program." WSET
Who's this for?
The courses are essential for staff working in frontline wine service roles in hotels, restaurants and for those in wine retail sales and customer facing roles. They provide a solid grounding in wine leading to better product knowledge and customer service.
For all Front of House Staff
The WSET Level 1 is perfect for all front of house staff and the best place to begin the training, with a strong focus on food and wine matching and basic wine service ensuring staff have the essential basic knowledge about wine.
For Beverage Managers and Waiting Staff
WSET Level 2 Ideal for all waiting staff and beverage managers who feel they need to know more. This is the basic minimum for any restaurant sommelier or wine manager. The course has a greater depth of different wine styles and covers an introduction to spirits.
Level 1 is not required to be eligible for Level 2 as much of the essential service is reinforced at the start of the course before moving on into wine and spirits in more depth.
For Specialist Staff
The WSET Level 3 is usually for drinks staff whether they be specialist wine waiters (sommeliers), top tier bar staff and those in charge of selecting wines and spirits for the business.
Level 2, or an equivalent qualification, is required, before taking the Level 3.
Pricing and Locations
We are highly flexible about how we can help you with courses and the structure. Bigger groups can receive discounts from our already industry betting prices.
- Level 1 Award in Wines £149
- Level 2 Award in Wine & Spirits £359
- Level 3 Award in Wines £649
WSET courses are internationally recognised qualifications and provide a real bonus to your staff. Many restaurants and hotels ask their staff to contribute towards the costs or commit to stay with the employer for a period of time after the course. Students tend to get better results the more of a commitment they make to attend.
Groups over 10+
For bigger groups we are very flexible about the location, venue and timing of the event. Some restaurants and hotels prefer to run courses at their location using as many of their own wines as possible. Others prefer, us to manage the whole process. We typically need to quote for this type of event. Custom groups are terrific value if you want to train a large number of staff.
Prices vary depending upon the numbers attending, some clients are happy for staff to attend dates that we already have open, in other cases they want specific dates, which we are happy to do, but these smaller groups either need to pay a higher fee or to help manage prices we can open the event to other students from outside their organisation.
Groups up to 4
While the options for bigger groups are always available many are more likely to send their staff on to the course at one of our regular dates in London. If your preferred date is not available we will try to put on a course that is suitable as soon as we can.
Booking WSET Courses
For further information on how to book a course please call Chris or Jane on 020 8288 0314.
Course Dates in London
Below is a list of forthcoming dates for our WSET courses run in London. We can offer a discount on the price per person if you are making a group booking.
Start times vary depending on which tasting you are attending and the location. Please confirm the start & finish times with us when booking, and arrive 15 minutes before the start for registration and to get settled in.
ThirtyFifty has been running wine tastings and training since 2002. We have a vastly experienced team typically running tastings and courses for over 10,000 people per year. As well as being a WSET Approved Program Provider (APP) we believe that the best way of understanding wine is from those who are not only great presenters of wine, but also have a deep understanding of wine.
We were proud to win the prestigious International Wine Challenge (IWC) Educator of the Year in 2008 and 2015 and were shortlisted for the award in 2017.
We have created a large number of mock exam style questions to help you prepare, as well as additional audio interviews and crib sheets which are available to all our students.
Our Clients include
- Accolade Wines
- Red Carnation Hotels